The concept of a gold standard has been commonplace in the public consciousness for so long that it seems to have lost at least a little bit of its meaning. In years gone by, the term gold standard was used to refer to the process by which currencies were assigned any type of value whatsoever. If a country had more gold, its currency would be worth a whole lot more, but this eventually gave way to the free floating currencies of the modern era for the most part.
Despite that, the term has not lost any of its value, with gold standards now being used to represent the absolute pinnacle of what a certain industry can accomplish. If we were to focus entirely on business cards, the latest gold standard that has come to the fore is the of stainless steel. The reason behind this is that Metal Kards made of stainless steel do not suffer the same rust that iron or aluminum cards do, and on top of all of that, they are so durable that you can try your level best to bend them around and find your efforts failing each and every time!
Stainless steel might not seem like the obvious choice for you if you are about to get your very first batch of business cards printed, but you should bear in mind that it is experiencing a serious uptick in its overall levels of popularity. Durability, functionality and aesthetics are just a few of the areas where stainless steel cards are surging past other metal based cards, and suffice it to say that paper cards are going to go the route of the Dodo bird faster than anyone could have ever expected in recent years.